Strategic outreach, whether by phone, email or text, is key to building rapport and credibility with prospects, staying top of mind in the search for a home, and encouraging clients to follow through with the sale. But outreach, by itself, doesn’t close deals.

If you’re contacting leads regularly, but still having trouble reaching your sales goals, you may be using the wrong outreach methods for the wrong types of communication.

Find ideas for improving your outreach metods in a new guide, The Art of Follow Up: Effective Follow-up Communication Techniques.

Great for team leads looking to improve their coaching skills and agents looking to communicate more effectively, this guide provides a deep dive into the different outreach methods, when to use them, best practices and effective sample templates.

Editor’s note: This is a sponsored post from Firepoint Solutions, a company that offers a customer relationship management (CRM) tool for real estate professionals.

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