Homeowners get upset about getting marketing calls, especially robocalls and that can lead to complaints being filed.
Brokerages should have policies and lawyer risk management and brokerage do not call registry for when your agents are told to never call.
Ensure your defense trial lawyers look at your agreements with lead generation services for their compliance, insurance, and even indemnification capabilities should they get you into trouble.
US mass mailers are safer.
Emails that state the email is a commercial solicitation and connects to a reliable process to ensure that free opt out of future emails works.
Here are some NAR links on the topic:
Posted by: Byron King on 02/05/24 (This information is only accurate as of 02/05/24. You must contact SCR for updates and changes to this information after 02/05/24 as laws and regulations may change over time. SCR 803-772-5206 or email info at screaltors.org or email byron at screaltors.org)
This information is not legal advice. This information is intended only to provide general information and may not be relied upon as specific legal guidance. Legal counsel should always be consulted before acting in reliance on this information.