Seller must give informed consent to forego MLS full market exposure via clear cooperation policy.
That means office exclusive marketing only. No public marketing.
Generally, most sellers may not realize they are giving up their best interests from full market exposure via MLS.
Listing brokerage must explain and get written seller consent to forego the MLS and public marketing.
Some sellers might understand and agree to forego full market exposure via MLS and desire an office exclusive marketing strategy. Perhaps, the seller wants privacy so office exclusive meets the seller’s best interests. Perhaps, the listing brokerage is giving a commission discount so office exclusive meets the seller’s best interests.
On Tue, Oct 20, 2020 at 3:08 PM Sally Hogan <Sally> wrote:
Thank you! I want to make sure I understand this sentence in your response "Sellers should provide informed consent to forego full market exposure with no public marketing". Does this mean that sellers can sign off on NOT being entered into the MLS (informed consent) but still can market?
On Tue, Oct 20, 2020 at 2:30 PM Byron King <byron> wrote:
Could be high risk. Social media sounds like public marketing and was the primary target of the NAR clear cooperation policy. Fair housing risks from less than full market exposure. Sellers should provide informed consent to forego full market exposure with no public marketing. Some sellers that works. Many sellers might not be in their best interests.
On Tue, Oct 20, 2020 at 2:24 PM Sally Hogan <Sally> wrote:
Byron or Austin,
Is there a scenario where this form would be permissible with Clear Cooperation?