Coming Soon Signs and Pocket Listings = Risk

The SC Real Estate Commission at LLR requires a specific listing agreement (address and price and other terms required) before using "coming soon" signs and online advertising.

Here is NAR on the topic as well.

‘Coming Soon’ Properties Examined in Legal Article
In case you missed it: Licensees are reminded that properties should be marketed as "coming soon" only at the direction of their clients after they’ve been informed of the pros and cons of such limited marketing efforts, NAR General Counsel Katherine Johnson says in an article. Access a summary of the article and other resources on "coming soon," "pocket," and other off-MLS properties.

Posted by : Byron King